Digital Consultancy

Katie Lacy

Founder

I supercharge e-commerce platforms by leveraging CRO tactics, A/B testing, and optimising conversion rates, alongside streamlining processes for maximum efficiency.

My journey in technology reflects a deep-seated passion and self-driven pursuit of excellence. With over 15 years of experience as a self-taught developer, I’ve embarked on a dynamic path through various roles within diverse agencies. Each step has been guided by a relentless curiosity and a thirst for innovation.

Seven years ago, I took a pivotal leap and founded Let’s Get Coffee, fueled by the aspiration to craft bespoke digital solutions tailored to the unique needs of businesses. This venture provided me with the platform to design and implement numerous systems, streamlining business operations and catalysing strategic growth for my clients.

However, as time progressed, I came to a profound realisation: my true calling lies in a more hands-on approach, where I can intimately collaborate with businesses to understand and address their distinctive challenges. This epiphany prompted me to transition into consultancy, where I now devote myself to helping companies exceed their objectives.

In this new chapter, I find myself rekindling my original passion for technology and collaborative problem-solving. This shift not only signifies a return to my roots but also represents a renewed commitment to making a tangible impact in the digital landscape.

My Method

My approach commences with an in-depth understanding of your business, delving into your current pain points and internal processes. By immersing myself within your company, I engage with your team, soliciting their insights and perspectives. This collaborative effort allows me to comprehensively understand your internal operations and visualise them to identify potential pitfalls or bottlenecks.

In addition to internal exploration, I reach out to external stakeholders such as warehouses and suppliers, aiming to leverage their expertise and explore the feasibility of utilising APIs to enhance integration and efficiency. This comprehensive analysis forms the basis for crafting a tailored plan, wherein I research existing applications to determine their suitability and cost-effectiveness. I meticulously evaluate whether off-the-shelf solutions or bespoke developments would better align with your business needs and budget.

Furthermore, I conduct rigorous stress testing of your current website to assess its performance and speed, ensuring optimal user experience. By inspecting the customer journey from landing to checkout, I identify any potential drop-off points and areas for improvement. For businesses investing in advertising, I prioritise ensuring the seamless continuity of the customer journey to maximise conversion rates.

Employing advanced techniques such as A/B testing and leveraging tools like Hotjar, I gain valuable insights into user behavior and preferences. This data-driven approach enables me to fine-tune your digital presence and address any friction points, ultimately enhancing conversion rates and improving overall customer satisfaction.

My overarching goal is to empower your business by optimising processes, enhancing efficiency, and driving tangible results. Through a combination of strategic planning, meticulous analysis, and continuous optimisation, I aim to propel your business towards sustainable growth and success.

My objectives for you are:

✔ Enhance conversion rates

✔ Boost team morale

✔ Save you time and money to propel your business forward